And at the rate it’s going, there will be more users in the coming years. The fact is that there are millions of people who subscribe to YouTube Music. There are a lot of YouTube users who specifically go on the platform to consume music. Source: Think With Google YouTube music statistics The top 4 content categories on the platform are comedy, music, entertainment, and how-to videos.Ħ8% of YouTube viewers use the platform to make informed purchasing decisions. Google also says that the main reason why its users watch content on YouTube is to feel relaxed and entertained. That’s not the case when people watch TV. And YouTube mobile users are more likely to pay close attention to what they’re watching. In fact, in an average week, YouTube reaches more 18+ adults during prime time on average than cable network programming.ħ in 10 YouTube users prefer watching content horizontally than vertically. In addition, home mobile YouTube viewing typically happens during prime time.
#YOUTUBE MONTHLY ACTIVE USERS TV#
They treat it like a TV and watch content on horizontally oriented screens.
But according to Google, 3 in 4 adults use their phones at home. People believe that those who watch YouTube on their mobile devices are on the go and therefore use it mostly during the day. Mobile YouTube users watch at home as a replacement for TV. The most-subscribed channels on YouTube are T-Series, PewDiePie, Cocomelon, SET India, 5-Minute Crafts, Canal KondZilla, WWE, Zee Music Company, Dude Perfect, and Justin Bieber. India, Brazil, the UK, Mexico, Spain, South Korea, Canada, Russia, and Thailand also have YouTube creators with over 10 million subscribers. This shouldn’t be surprising since, in 2019, the number of YouTube channels with over a million subscribers grew by 65%.Īnother interesting tidbit is that nearly half of all channels with more than 10 million subscribers come from the United States. Of those channels, 29,000 of them have subscribers that are over 1 million. As a result, there are 500 hours of content being uploaded to YouTube per minute. The year before, the number of channels grew by 36%. The average person will spend 16 minutes on YouTube.Īs of 2022, there are more than 51 million YouTube channels on the platform - and that number is still climbing. So if you’re planning to be a content creator on YouTube yourself, it’s not the craziest idea in the world as there are people who are able to make a living off of publishing video content. 60% of creators feel like they have opportunities to make videos and money that traditional media doesn’t give them. However, two-thirds of those surveyed for the report said they had more than 50,000 subscribers and think they have a self-sustaining business. While that is a huge number, it’s not immediately clear how many of those people are earning enough as they would if they were working a more traditional full-time job. As it turns out, there are a lot of people like that.Īccording to an October 2021 YouTube report, 394,000 people in the United States work at least 40 hours per week as content creators (and earn money) on the platform. You’ve probably heard or know of someone who left full-time employment to pursue a career on YouTube.
0 kommentar(er)
